ASSIGNMENT NO. 1 IN MARKETING RESEARCH
1. What is marketing research and why we conduct it?
2. Write your topic here and explain why your group chose that topic.
3. Differentiate Marketing Plan, Business Plan, Feasibility Study, Project Proposal, and Marketing Research.
4. Visit the website of esurveyspro and select any of the sample surveys. For example, on Motivation and Buying Experience. Assume a particular product while you answer the survey questions. It would only take around 5 minutes to finish the survey. Another example is the Concept test survey for a new product/service concept.
5. Develop a 15-item questionnaire for your chosen research topic.
2. Write your topic here and explain why your group chose that topic.
3. Differentiate Marketing Plan, Business Plan, Feasibility Study, Project Proposal, and Marketing Research.
4. Visit the website of esurveyspro and select any of the sample surveys. For example, on Motivation and Buying Experience. Assume a particular product while you answer the survey questions. It would only take around 5 minutes to finish the survey. Another example is the Concept test survey for a new product/service concept.
5. Develop a 15-item questionnaire for your chosen research topic.
