THE FISHER VALLEY COLLEGE - TAGUIG CITY
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  • Home
  • Course Syllabi
    • Accounting Internship
    • Civic Welfare Training Services 1
    • Economics with Land Reform and Taxation
    • Marketing Research
    • Philippine History with Government and Constitution
  • Assignments
    • Accounting Internship >
      • ASSIGNMENT NO. 1
      • ASSIGNMENT NO. 2
      • ASSIGNMENT NO. 3
      • ASSIGNMENT NO. 4
    • Civic Welfare Training Services 1 >
      • ASSIGNMENT NO. 1
      • ASSIGNMENT NO. 2
      • ASSIGNMENT NO. 3
      • ASSIGNMENT NO. 4
    • Economics with Land Reform and Taxation >
      • ASSIGNMENT NO. 1
      • ASSIGNMENT NO. 2
      • ASSIGNMENT NO. 3
      • ASSIGNMENT NO. 4
    • Marketing Research >
      • ASSIGNMENT NO. 1
      • ASSIGNMENT NO. 2
      • ASSIGNMENT NO. 3
      • ASSIGNMENT NO. 4
    • Philippine History with Government and Constitution >
      • ASSIGNMENT NO. 1
      • ASSIGNMENT NO. 2
      • ASSIGNMENT NO. 3
      • ASSIGNMENT NO. 4
  • 2014 Holidays
  • Activities
    • National Science and Technology Week 2014
    • Schedule of Sports Festival Day by Department
    • Seminar on Accounting in Real World: The Corporate Environment Issues, Structure and Challenges
    • Student Elections 2014
  • Links
    • Likert-Type Scale Items
    • NSTP Reviewer
    • Permission to Distribute Questionnaires
    • Sample Letter of Referral to the Company (Distribution of Questionnaires)
    • Sample Interview Questionnaire for a Government Official
    • Example of Marketing Plan
    • Standard Format of a Business Plan
    • Standard Format of a Title Page
  • Gallery
    • Marketing Research Title Defense
    • Accounting Internship Seminar
  • The Instructor
    • Local and International News >
      • A new domestic and international airport in Cagayan Valley to open by the end of 2014
      • Iglesia ni Cristo celebrates centennial anniversary
      • Forum on Senior High School Curriculum and General Assembly of Technical Vocational Schools
      • Gross domestic product per capita of the Philippines, 2010-2012
      • Pope Francis to visit the Philippines on January 2015
      • Second term for President Aquino, is it possible?
    • Articles >
      • Analysis of Data
      • Be generous with praise
      • Be thoughtful of the opnions of others
      • Building a strong family: a challenge to everyone
      • Choosing things you want requires sacrifice
      • Falling in love, how deept is it?
      • I Live to Live a Life
      • Interpretation of Data
      • Online advertising and its impact to revenue generation
      • President Aquino delivered his 5th State of the Nation Address (SONA)
      • Top Ten Trending Topics in Yahoo! Philippines
      • Presentation of Data
      • Should President Aquino be allowed to extend his term? Part 1 of 2
      • Should President Aquino be allowed to extend his term? Part 2 of 2
      • Student election process and its relevance to today's generation
      • The Three Branches of Government: The Executive Department
      • The Three Branches of Government: Legislative Department
      • What is the difference between consumer goods and capital goods?
      • What is the most popular social networking site in the Philippines?
      • What is your vision in life?
      • Why is saving important?
  • Final Grades

ASSIGNMENT NO. 1 IN MARKETING RESEARCH

1. What is marketing research and why we conduct it?

2. Write your topic here and explain why your group chose that topic.

3.
Differentiate Marketing Plan, Business Plan, Feasibility Study, Project Proposal, and Marketing Research.

4. Visit the website of esurveyspro and select any of the sample surveys. For example, on Motivation and Buying Experience. Assume a particular product while you answer the survey questions. It would only take around 5 minutes to finish the survey. Another example is the Concept test survey for a new product/service concept.

5. Develop a 15-item questionnaire for your chosen research topic.



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